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Retail
Supermarket Chain |
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This
medium-sized chain invited Cameron to show how to improve profit
by £1m per annum.
Cogent analysis showed existing product group profitability
information overstated the profitability of some groups and
understated others.
Net contribution (data not available pre-Cogent) showed large
variations between product groups. Some groups had large space
allocations but low profitability.
We found wide variations in contributions per square foot within
product groups, ranging from sectors with more than £40
per square foot to sectors worse than minus £30 per square
foot. Losses due to poor performing lines within product groups
exceeded £2m per annum.
An IPP analysis was carried out to identify the hidden, traffic-building
contribution of the loss-making lines. This showed significant
variations between different product groups. Many loss-making
products made no IPP contribution.
A plan was put in place to improve profit by over £1.7m
per annum. This benefit did not include the £4m p.a.
potential from reallocating product group space.
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