With
our help this household name company had previously formed
a European Business Plan. A weakness highlighted was limited
success, despite recurring attempts, to develop sales on
the continent of Europe by selling from the UK. Analysis
showed that the company could only meet its ambitious growth
goals by making a suitable continental European acquisition.
Retained to lead this project, we scanned industry records,
interviewed customers and used our contacts to develop a list
of 50 candidate companies. Each of these was analysed, their
strengths and weaknesses evaluated, and a short-list of 10
companies identified.
We then approached each of these companies, and conversations
or visits filled in missing data and established their attitude
to a possible takeover.
From this short-list we recommended 3 targets. On behalf of
the buyer we visited these three companies, conducted preliminary
negotiations in French (all happened to be in France though
the short-list covered 5 different countries), then helped
the due diligence and negotiation process leading to the successful
acquisition of the top target company.
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